Seventh Generation, Clean with A Purpose, Free and Clear (66 Loads

Life can be complex, but doing laundry shouldn't be. Seventh Generation introduces the new Easy Dose Ultra Concentrated Laundry Detergent, ensuring you always get the perfect amount of liquid. Simply flip the bottle, give it a firm squeeze, and you're finished. Just one squeeze is all it takes! Our compact 23oz bottle provides the same convenience of 66 loads, while using 60% less plastic, 50% less water, and weighing 75% less than our 100 fl oz bottle. This USDA Certified Bio based Product is 99% made with an advanced-enzyme formula that effectively combats tough stains, making it an excellent choice for your busy family. With its user-friendly design, easy storage, and exceptional performance, our Ultra Concentrated Laundry Detergent is about to revolutionize your perception of cleanliness.